About Us
The Matrix Brokerage story
For more than 20 years, Matrix Brokerage has been the leading full-service broker firm in the Southeast. Initially founded to fill a gap in the marketplace between corporate brands and regional customers, our second-generation family business has evolved with the industry, deepening relationships and solidifying our legacy as the company that will take your brand to the next level.
Widely known to possess the most effective sales and administrative team in the country, Matrix constantly strives to deliver the best results to manufacturers, wholesalers, and retailers while creating the most successful partnerships in the industry.
It’s our calling to ensure you connect with your customers wherever they shop. By employing our unrivaled approach to accelerate your sales, you can prosper across channels on a regional and national scale.
Matrix Brokerage is the capable, creative, and collaborative partner that lets your brand soar. That positions your business for growth. That provides agile, comprehensive services tailored to your exact needs.
That’s how we build category leaders.
Convenience
When we were founded in 2003, our primary customer base was convenience. Still our bread and butter, we have taken our expertise and become the leading c-store partner in our area. During the past decade, we have evolved with the market to expand our team and invest in new markets, calling on accounts in Georgia and West Virginia while developing a project-based retail team to reach independents.
Full-Service Coverage
Whether it’s setting up a new item at wholesale, promo execution at retail, chasing a deduction, or trade show management, we provide a single solution for brands looking to grow sales across the Southeast.
Matrix Convenience Tools - Circana
We prioritize data-driven selling with competitive category analysis capabilities. We provide quality strategic planning, data analysis, fact-based selling, and retail execution.
Relationships
We are a people-first company and approach our customers and vendor community as true partners, building and maintaining relationships that go beyond business.
Grocery & Value
Through our commitment to success, we have developed strong center store relationships across all grocery and value retailers in the Southeast while managing several leading category brands. Our division started with 8 brands and $5M in sales, and today we work with over 60 brands and manage +$50M in business.
Full-Store Coverage
We sell in all categories with a focus on Center Store, General Merchandising, and HBC.
Food Service
With food service being a main pillar of growth for both convenience and grocery, Matrix was at the forefront of this initiative, investing in a full-time food service director and empowering each of our team members with the knowledge and training to sell in full food service programs at retail.
Cooking & Training Expertise
